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Practical articles on WordPress, web design, SEO and growing your business online. Written for business owners, not developers.
What is PWA? Here’s What You Absolutely Need to Know
Google rolled out its mobile-first index in 2018. Ever since then, marketers have kept one eye on the mobile phone sector. It’s an important sector to watch. Seventy-two per cent of British users accessed the internet via a mobile phone in 2018. Many brands look for opportunities in the mobile internet market. It’s a great way to reach new audiences and build a following.…
7 Exemplary Local SEO Strategies to Get You Thinking
In this article, we’ll introduce you to seven local SEO strategies that we believe will help your business or organisation with its overall local SEO marketing plan Residents of small towns and large-city neighbourhoods alike will tell you that the reasons they frequent nearby retail or services businesses are different from those that lead them…
What is On Page Optimisation? Here’s the Info You’ve Been Waiting For
Are you frustrated with your search engine page ranking? If you’re not taking advantage of on page optimisation, then that could be the problem. With on page SEO strategies, you can make your website pages and content SEO-friendly. If you want to lift your pages to the top of the search pages, it’s time to…
What Is Bespoke Web Design?
Did you know that it takes 0.5 seconds for people to form an opinion of your website? Getting the design right to create the best first impression is paramount to attracting and retaining traffic, but should you take the free/ cheap design route or choose to have a bespoke website? Will a bespoke website pay back the investment…
7 Benefits of Outsourcing Your Google Adwords Management
Are you overwhelmed by PPC and Google AdWords advertising campaigns? You aren’t alone. Advertising online is complex. When you do it wrong, it can cost you a lot of money. When you do it right, it will consume a lot of your time, but it pays off. You may not get the kind of results…
How to Make Your Existing Website Mobile Optimised
As technology advances in society, the need to surf the internet on a computer or a laptop is diminishing. People are obsessed with their mobile phones. Period. So, web developers, entrepreneurs, and content creators responded to this need. We can use a smartphone to do just about anything! So, if you’re a website owner, it’s…
Here’s Why You Desperately Need a Website Audit
Nowadays, website audits are no longer some optional addition to the business arsenal. You can think of it as the act of going over your site with a fine-tooth comb. This process unveils potential red flags, which are highly detrimental to your online efforts. You can’t afford to overlook it for three basic reasons. The…
A Complete Guide to the Different Types of Keywords for SEO
The types of keywords you use in your website will directly affect how your content is read, understood, and managed by search engines, online tools, apps, and so forth. Even with the most sophisticated big-data analytic tools, no program can understand the meaning of a web page if it has no text. An SEO keyword…
9 PPC Strategies to Get the Most Out Of Your Ad Campaign
Did you know that over 75,000 Google searches are performed every single second? This is the enormous audience that awaits online retailers. It is a potentially unending river of customers. However, over 63% of marketers cite attracting traffic and converting this traffic into leads as their biggest problem. PPC strategies (or pay-per-click advertising strategies) are an efficient method of…
How to Start an Online Boutique: 6 Ecommerce Design Tips
With four out of five people now buying products online, it’s vital to have an e-commerce option for your boutique products. No matter what your product line, you can find an audience thanks to an online shopping option. While it’s not easy for everyone to build a website to start an online boutique, it’s vital for…
The Top Features Every Professional Website Needs
Building a website is no small feat. While there may not be a one size fits all success recipe, when it comes to building a professional website, there a few elements every website should have. Here are a few basic website design tips to help you create a website that not only looks great but…
Why SEO Link Building is So Important
72% of SEO experts agree that backlinks are a significant part of a ranking strategy. If you’re looking to be on top of the online business game, SEO strategists can help you bring more visitors to your website. To help you get started, we created a guide to help you understand how important SEO link building…
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