One dashboard that runs your whole business.
Customers, quotes, invoicing, stock, bookings, email, live figures: one screen, one login, every department looking at the same thing. We build business control dashboards around exactly how your company works, and we should know what a difference they make, because we run our entire business on one we built ourselves.
Watch: what a business dashboard actually does (3 min)
Automate & Streamline Your Business, Starting From Just £495
AI-assisted development has completely changed what a bespoke system costs to build. Software that used to mean a six month project and a frightening invoice is now designed around your business in days and delivered in weeks.
The build
From £495
+ VAT, one off
A working dashboard covering the parts of your day that hurt most: quotes, jobs, invoicing, stock, bookings, whatever you are currently doing in five places. One fixed price, agreed in writing before a line of code is written.
Hosting and support
From £49
+ VAT a month
Secure UK hosting, daily backups, updates, monitoring and a real human on the end of the phone. What you pay depends on which services you switch on and how hard you work the AI, and it never changes without us agreeing it with you first.
The prototype
Free
before you commit
We build the heart of your dashboard first and hand it over for you to click around. Love it and we agree a price to finish it properly. Decide it is not for you and you have spent nothing.
Don’t imagine your dashboard, test drive one below.
These are working demo dashboards for fictional businesses, built the way we’d build yours. Click around them: every screen works, the numbers move, the AI answers, and nothing is a mock-up picture. The data is invented, the experience is real. Tap a section below to see what it does, or open the demo and try it.
Who to chase today, ranked by how warm they are, with the month's target and your enquiry-to-won conversion tracked live.
Line-item quotes sent as a link. You see the moment they are viewed, and unanswered ones chase themselves.
Every crew's week on one calendar, and every job with its photos, checklist, snags and materials.
Merchant price lists synced in, price rises flagged, purchase orders and deliveries tracked.
Raised in seconds, synced with Xero, and overdue ones reminded automatically before you have to ask.
Where enquiries really come from, what each ad lead costs, and reviews answered with AI-drafted replies.
Holiday requests approved in a click, the rota, timesheets and certification expiry warnings (CSCS, Gas Safe).
Follow-ups, reminders and reports run overnight, and a morning brief tells you what matters today.
Website, eBay and Amazon orders in one queue, through picking, packing, dispatch and returns.
Live stock across every channel, low-stock alerts, supplier price feeds and AI reorder suggestions.
The trade-account pipeline: stockist leads, samples, quotes and repeat orders due a nudge.
Every customer's history and lifetime value, plus a support inbox where AI drafts the replies.
Ad spend against revenue, and automated email flows: abandoned basket, welcome, VIP and win-back.
The funnel from sessions to sales, bestsellers, channel mix and conversion, live not monthly.
Revenue, channel fees and true margin on one chart, synced with your accounts package.
Holiday approvals, warehouse shifts and training records beside the day's trading numbers.
Four chairs on one screen, online bookings arriving live, and gaps filled from the waiting list in a click.
Every patient's appointments, plan progress, documents and balance behind one name.
A pipeline of proposed plans with values, so the £4,940 sitting unaccepted never gets forgotten.
The recall backlog worked automatically by SMS and email, with the recovered revenue counted.
New enquiries from website, phone and Google, booked into consults and tracked through to acceptance.
What each new patient costs by source, campaigns, and Google reviews answered with AI drafts.
Invoices, plan Direct Debits, failed payments retried, all synced with the accounts.
The rota per chair, holiday approvals, CPD hours and compliance expiry warnings.
Every VAT, accounts, CT and payroll deadline for 180 clients, colour-coded by how close it is.
Recurring jobs create themselves each period and move through records, work, review and filing.
Missing records chased automatically every few days, and engagement letters signed electronically.
Timesheets, work in progress and recovery rates, with unbilled work turned into invoices in a click.
Client email in one place with AI-drafted replies, so nothing sits unanswered for days.
The new-business pipeline from enquiry to proposal to won, with referral sources tracked.
The newsletter, campaigns and website enquiries measured, with AI suggesting seasonal topics.
Capacity and workload per person, holiday approvals, study leave and CPD tracking.
Who to chase today, survey-to-order conversion, and the month's target against orders won.
Quotes priced per window and door, and survey visits with every opening's measurements recorded.
Each order tracked from the fabricator: in production, glass due, delivered, with lead times visible.
Fitting teams' weeks on one calendar, with jobs, addresses and what's on the van.
Registrations filed, the 10-year guarantee register, and service callbacks booked in a click.
What each lead costs by source, seasonal offers, and reviews answered with AI drafts.
Holiday approvals, fitting team rotas and training records in the same place as the work.
Quote follow-ups, guarantee anniversaries and review requests sent without anyone remembering.
Enquiries from architects, builders and the public, tracked from drawing to deposit.
Estimates built from materials, machine time and labour, so the margin is right before you commit.
Every job on the shop floor: cutting, fabrication, finishing and QC sign-off with photos.
The laser, brake and CNC booked realistically, with maintenance flagged before it bites.
Steel and timber stock, an offcut register that suggests reuse, and supplier price movements.
Van runs and install days planned against promised dates, with on-time delivery tracked.
Welding tickets and safety certificates with expiry warnings, holidays and overtime.
Quote chases, works-order paperwork and delivery confirmations generated automatically.
Every contract with its frequency, monthly value and margin, and renewal dates never missed.
Night and day rounds per team, with cover gaps flagged before a site gets missed.
Site inspections with scores and photo audits, and failed items turned into actions.
Stock levels per site, with orders suggested before a site runs out of anything.
New-contract quotes, site visits and renewals due, chased in the right order.
Where new contracts come from, review requests, and email flows that keep clients warm.
Holiday approvals, DBS and training records, and cover arranged from one screen.
Rota reminders, inspection scheduling and reordering that run themselves overnight.
Where every skip physically is, how long it's been there, and which are overdue a collection.
Deliveries, swaps and collections planned per lorry, with driver hours kept legal.
Website and phone bookings in one diary, priced by size and postcode, paid up front.
Council road permits per placement with expiry warnings and renewals prompted in time.
Every ticket logged: tonnage by waste type, tipping costs per load and recycling rates.
Waste transfer notes, carrier licence and returns, ready when the Environment Agency asks.
Cost per booking by channel, trade account statements and review requests on autopilot.
Holiday approvals, driver CPC and medical expiry warnings beside the day's rounds.
Occupancy, covers, arrivals with their little details (the anniversary, the dog) and one-click check-in.
Every room across Booking.com, Expedia and direct on one grid, with rate suggestions for busy dates.
Profiles with preferences and history, so returning guests are recognised before they arrive.
Tonight's service, table bookings, specials with their margins and the week's covers.
Food and drink stock with days of cover, gross profit by category, and orders suggested before the weekend.
Google, TripAdvisor and Booking.com reviews in one feed, answered with AI-drafted replies.
Direct bookings versus commission paid to the OTAs, campaigns, vouchers and automated guest emails.
The rota by department against forecast revenue, wage percentage, holidays and training.
Every demo runs on sample data with no login needed. Yours would run on your live business, with your branding, your modules and your logins. More demos are on the way.
Step inside the control centre
Real screens from the working demo dashboards above, picked at random each time you visit. Longer screens scroll by themselves, or use the arrows to flick through. Everything you see is a screen your business could have.
Which of these would make the biggest difference to your week?
Test drive a dashboard
One place for everyone, in every department
Most businesses run on a scatter of systems that don’t talk to each other: sales in one, accounts in another, stock in a spreadsheet, and the answer to “where are we with the Hendersons?” in somebody’s head. A control dashboard puts the whole company behind one login. Everyone sees the same customers, the same jobs, the same numbers, all live, and nobody retypes anything.
We don’t just build these. We run on one.
Samson Web Design runs on a dashboard we built for ourselves, and it is the first thing we open every morning. Every email account in one inbox. Every customer, quote and project in one place. Live chat from our website, orders and payments, our accounts and cashflow, our marketing campaigns and the day’s figures, all on the same screen. It even does the repetitive jobs for us overnight. Yours would be built with the same care, around your business instead of ours.
Stop running your business out of ten tabs and a spreadsheet
Every system that doesn’t talk to the others costs you twice: once in subscriptions, and again in the hours spent retyping, reconciling and chasing the version of the truth that’s actually right. One dashboard replaces the juggling act, and because it’s built for you, there are no per-user fees creeping up every year.
Everything your business runs on, in one place
Yours is built from the pieces your business actually needs, nothing you don’t. These are the modules we get asked for most, and because every dashboard is bespoke, anything we haven’t listed is usually a conversation away.
Customers & CRM
Every customer, contact, note and conversation in one record, with the full history behind every name.
Quotes & proposals
Build quotes in minutes and send a link your customer can view, discuss and approve online.
Invoicing & payments
Invoices raised, card payments taken and everything reconciled, synced with your accounting package.
Stock control
Live stock levels across products and locations, low-stock alerts, and reordering before you run out.
Orders & fulfilment
Orders from your website, phone or trade counter flowing through picking, dispatch and delivery.
Bookings & scheduling
Diaries, job scheduling and appointment booking, with customers booking their own slots if you want them to.
Teams & permissions
Everyone gets their own login and sees exactly what their role needs, from the whole picture to a single job list.
Email in one inbox
Every company email address in one shared inbox, with AI sorting, prioritising and drafting the replies.
Live chat & messages
Website chat, enquiry forms and messages landing in the dashboard, answered by your team or an AI assistant.
Reports & live figures
Sales, cashflow, jobs and performance as live dashboards instead of a spreadsheet someone updates on Fridays.
Automation & AI
The repetitive jobs done automatically: documents generated, reminders chased, data moved between systems overnight.
Customer portal
A login for your customers too: they check progress, approve work and pay invoices without ringing to ask.
If your business runs on it, it can live in your dashboard.
Tell us what yours needs
It works while you don’t
The best part of a bespoke dashboard isn’t the screens, it’s the hours it quietly gives back. Ours syncs the accounts, chases what needs chasing, files the email and has the morning’s numbers waiting before the kettle’s boiled. Yours can do the same with whatever eats your team’s week: quotes that follow themselves up, invoices that raise themselves when a job completes, stock that reorders itself, reports that write themselves.
From a conversation to your company’s control centre
You don’t need a specification document and you don’t need to know what’s technically possible. Tell us how the business runs and where the time goes, and we take it from there.
Tell us how your business works
A plain conversation about how work comes in, who does what, and which jobs soak up the hours. No workshops, no jargon.
Try a free working prototype
Within days you get a link to a working first version built around your business. Click around it, show the team, see it with your own data in mind.
It goes live, then it grows
We agree a fixed price, finish it properly and roll it out. Then it grows with you: start with the pieces that hurt most and add modules as you need them.
Imagine opening one screen and seeing your whole business
Tell us how your company works and what a good Monday morning would look like. We'll show you a working prototype before you spend a penny.
Questions people ask
Far less than it used to, thanks to AI-assisted development. Builds start at £495 + VAT for a dashboard covering the areas that matter most to you, and hosting, support and AI usage start at £49 + VAT a month. Bigger, more connected systems cost more, but every project is a fixed price agreed before work starts. The prototype that proves the idea is free, and there are no per-user monthly fees like off-the-shelf systems.
Usually, yes. Accounting packages, payment providers, email, calendars, your website and most modern systems have ways to connect. Where a connection exists, we use it, so data flows in automatically instead of being retyped.
No, and we would advise against it. Most businesses start with the one or two areas that hurt most, run them alongside what they have, and add modules once the team is comfortable. The dashboard grows around you.
You own it outright: the software, the data, all of it. We host, maintain and keep developing it under the same care plans as our websites, but you are never locked in and your data is always yours to take.
Yes. Your dashboard runs on its own hosting with encrypted connections, every user has their own login with permissions you control, and automatic backups mean a mistake or a failure never becomes a disaster.
Not at all, most of our dashboard customers are not. You describe how the business works in plain English and we translate that into software. If you can use a website, you can use your dashboard.