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Practical articles on WordPress, web design, SEO and growing your business online. Written for business owners, not developers.
Does Your Business Need a PPC Strategy?
Almost 75% of businesses use, or plan to use, pay-per-click (PPC) advertising to boost revenue. Is it time your business did the same? Well, maybe. There are times when a PPC strategy is the gold standard for a business chasing growth and profits, but there are other times when it might not be quite right for your company yet.…
6 Secrets to Appearing in Local Searches
Do you have a website that’s failing to bring in new customers? Over 75% of potential customers who make a shopping-related search will visit a store they like within 24 hours, so if you’re neglecting local SEO, you’re putting yourself behind your competitors. But what can local businesses like yours do to improve their local search…
7 Reasons Your Business Website Needs a Blog
Once you’ve got your business’s website up and running, you think you’re set. It looks great, your products or services are set-up perfectly, people know how to contact you… but there’s just one problem. No one is looking at the site! And when no one is looking at your site, your business suffers. So, how…
Top 10 Essential Website Features You Need This Year
Websites need to be aesthetically pleasing but also functional. If your website won’t load completely, is overwhelming, or hard to navigate it doesn’t matter how beautifully designed it is, people will get frustrated. It’s important to understand what the average consumer wants of a website and to keep up with the latest innovations. This will…
Organic Vs Paid Search- What Is the Difference Between the Two?
When you first start out building a web presence for your business, you’re going to face many challenges. One of the first is to determine which to choose between organic vs paid search. Your digital marketing strategy is a critical part of building your brand’s authority and visibility. But in order to make the right…
10 Professional SEO Content Writer Secrets
How do you write as well as a full-fledged SEO content writer? The truth is most professional SEO writers are self-taught and just read blogs to keep up with current trends… like you are now. So you’re halfway there. Like most of SEO, good content writing best practices are always evolving. However, there are a…
10 Website Design Principles You Should Keep in Mind
Studies have shown that Internet users decide to stay on or leave a website in the first 30 seconds. This means your website has 30 seconds to make an impression and express a clearly stated purpose or you lose them. If your website manages to keep their attention for longer than 30 seconds, however, they’re likely…
A Beginner’s Guide to Paid Search Options
Grasping the ins and outs of digital marketing is no small feat. There are content marketing and social media accounts to keep tabs on. There’s Google Analytics, and if you’re a brick and mortar shop, local SEO. Which brings us to paid search. Paid search refers to your ability to pay for visibility on the…
The Best Types of Links for Driving Traffic to Your Website
Link-building, in essence, is acquiring links to your website in other domain. But why is this so important? Why should you invest time, money, and effort in building a backlink profile? Search engines use links to crawl the web. Think of it as streets connecting one website to another. A good number of streets leading…
What is Linking? An Absolute Beginner’s Guide to Link-Building for SEO
You may be thinking that valuable content is the only thing a website needs to be successful. Unfortunately, you’re not entirely correct. Quality content is important, and you do need it. But how is anyone going to find your work if it’s just sitting on an island in the internet? A connection is what is…
The Top 7 SEO Tips and Tricks for 2018
Are you confident that your SEO strategy is working? Marketing your business is hard. It’s easy for your brand to become buried by the competition if your SEO practices are ineffective. Your business can live or die based on its Google ranking. Search engine results are becoming more personal. As such, optimize your website so it’s…
8 Custom Website Design Tips to Boost Your Sales
Looking to boost your sales? When it comes to getting more customers online, the right design can make a huge difference. Fact is you can increase your traffic without burning all your budget on marketing. To do so, you should consider investing in custom website design. Read on to find out how to leverage custom…
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