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Practical articles on WordPress, web design, SEO and growing your business online. Written for business owners, not developers.
White Hat Link Building 101: Build Links Without the Penalty
How is your SEO strategy performing? If you’re not hitting the right numbers, it could be due to a faulty link building plan. Don’t get us wrong – link building is an important part of any SEO strategy, but it comes with risks. Doing it wrong, which we call black hat, will get you penalized. However,…
What Is the Difference Between White Hat vs Black Hat Marketing (SEO)? Why You Need to Know
Do you feel like your marketing strategies are working? Sometimes it feels like search engine optimization (SEO) is a difficult task. And it can be! If you’re starting out on SEO, you may have heard about black hat and white hat marketing. Both of these styles are popular ways of trying to rank higher. But…
The 9 Most Common SEO Mistakes To Avoid
As beneficial as it can be to create a strong search strategy for your business, you’re in for a big (bad) surprise if you’re making a bunch of SEO mistakes. Failing to identify and fix SEO mistakes will only lead to problems and setbacks in your business. You need to make sure your search strategies…
15 Steps to a Successful Business Website
If you’re in 2018 and don’t have a small business website, then it’s time to make a change in the way you’re running your business. Around half of all small businesses still lack a website despite the proven value of online marketing. Without a website, you’re at a major disadvantage compared to your competitors. Not sure…
The Complete Guide to Google Adwords Management for 2018
Google AdWords is a formidable tool that can give you high returns. That is, however, if you use it correctly. Even today, not all advertisers know how to maximize the AdWords services and features to boost their campaigns. Google AdWords management is another matter since there’s a surprisingly high number of people who don’t check their accounts…
Web Design Basics: A Simple (But Complete) Guide
On the internet, there are 644 million active websites. You have to make sure you do everything you can to be different than your competitors. There are lots of things you can do to achieve this, but one of the fundamentals is to have a great website. However, this can be hard to do if you’re…
Never Worry About What to Do About Marketing Optimization Again With These Tips
Marketing is crucial when you want to bring in new business. Online marketing makes it easier to reach a wider range of people than ever before. But marketing trends move quickly. What worked six months ago might be running out of steam now. The arrival of new software, platforms, and apps mean you need to…
Local Seo for Small Business: Everything You Need to Know
Did you know that local SEO for small business can increase revenue? About half of those who did a local search on their phones have visited that store within a day. About 34% of those who did a local search on a phone or tablet would visit a local store within a day. Obviously, there’s a lot…
The Ultimate Guide to PPC Lead Generation
72% of all businesses are planning to increase their PPC marketing campaigns in 2019. It’s one thing to create PPC ads that lead to clicks, but it’s another to make ads that lead to conversions. Looking to increase your PPC advertising campaign’s ROI? There are a lot of things that go into making a campaign a…
8 Benefits of Content Marketing
These days, it’s impossible to avoid conversations about content marketing. Even if you understand the basics, that doesn’t mean everyone in your business understands why content marketing is so important. People don’t want advertisements — they want to engage with content. Millennials especially are far more likely to trust a company website than an ad. Reaching this…
The Ultimate SEO Strategy Template
According to Internet Live Stats, Google performs over 60,000 searches every second. Clearly, a lot of traffic is being directed all over the world at any given time. This is also evidence of the stiff competition on the interwebs. That’s why you need a solid SEO strategy template to stand out from the crowd and get those…
Why Mobile Optimisation is Essential for Your Website in 2018
Changes in technology can sometimes affect how people experience the internet. Today, the latest developments in mobile devices have made it easier than ever for anyone to get online at any time. Because of this, optimizing websites for mobile devices has become an important step in the development process. There is an entire demographic of…
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