Ideas, fixes and straight answers.
Practical articles on WordPress, web design, SEO and growing your business online. Written for business owners, not developers.
What Are Web Crawlers and Why Do They Matter for Your Business Website?
Web crawlers visit your site constantly — and they can help or hurt your business. Here’s what small business owners need to know about bots, SEO, and Google’s latest changes.
WordPress 7.0: What’s Changing, What’s Delayed, and What It Means for Your Small Business Website
WordPress 7.0 has been delayed to May 2026 due to stability issues with a major new feature. Here’s what small business owners need to know and how to prepare.
Technical SEO Isn’t Enough: Why Intent Alignment Matters More for Small Business Rankings
Fixing technical SEO issues is a good start, but if your pages don’t match what people actually want to find, you’ll still struggle to rank. Here’s how to close the relevance gap.
Qualities of a Great Website to Attract Clients
For any business to thrive in the current market it must have a great website. More than 70% of shoppers go online to check out a business before deciding whether or not to buy products or services. This also applies to small one-person businesses such as coaches, personal trainers and consultants. A mediocre website won’t attract clients…
7 Amazing Ways PPC Ads Help You Generate Business
Did you know that there were almost 6,000,000 small-to-medium-sized businesses in the UK in 2019? This is due in no small part to the increased development of eCommerce tools and online marketplaces. If you are thinking of creating an online platform for selling products, or are looking to expand your customer base, how can you do this? Why…
Copywriting Skills That Guarantee Conversion for Your Website
Web copywriting has evolved into something that is powerful enough to propel an entire online business forward if executed well. Today, readers want high quality, captivating, authoritative and creative content. No matter the size of your website, your copy must meet the reader’s expectations. Your visitors already enjoy plenty of information. You need content that…
Top 5 PPC Trends to Watch out for in 2020
Businesses all over the globe are striving for different ways to increase their marketing strategies. To get caught up with the “big boys” in your industry, you’ll need to make sure every campaign and tactic that you use will give you the return on investment you need. That’s why many businesses are turning to pay…
Why Is Your Website Loading Slow? 7 Possible Reasons
Is your website taking more than three seconds to load? If so, then you are bleeding approximately 50% of visitors. Furthermore, the longer it takes for your site to load, the higher the bounce rate. When a user new to your site lands on it, how fast it loads affects the experience they have. Thus, a website…
7 Essential Design Tips for Creating the Best Banner Ads
Creating the best banner ads may seem like an impossible task at times, but we are here to tell you that it’s not hard at all. After knowing the basics of what your banner ad should have, you will be creating the best display ads in no time. To see our top 7 design tips…
9 Tips for Mastering the Art of Ad Copywriting
Ad copy is a critical part of sales. You need excellent ad copywriting that gets someone to take action. You want a potential customer to make a purchase based on an ad they’ve read. Ad copy has to speak to the customer’s problems and solutions. The best ad copy triggers an emotional response from your audience. People usually…
What Is a Video Landing Page and Why Should You Create One?
By 2022, videos will account for 80% of all web traffic. If you’re not using video as part of your digital marketing strategy, you’re missing out! Videos are an effective way to grab a customer’s attention and draw them to your brand. With a video landing page, you can turn website visitors into paying customers. What exactly…
10 Reasons Why Your Slow Website Is Costing You Serious Money
You might not realise it, but your slow website is slowing down your business. Think about it. How long are you willing to wait while a web page loads? In fact, 39% of consumers will stop engaging if a page takes too long to load. We’re busy people. If we don’t find what we’re looking for on…
Not sure where your site stands?
Tell us what’s going on and we’ll tell you, in plain English, what your site needs and what it would cost. No jargon, no sales pitch, no obligation.