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Practical articles on WordPress, web design, SEO and growing your business online. Written for business owners, not developers.

Search Engine Optimisation (SEO) ·

10 Professional SEO Content Writer Secrets

How do you write as well as a full-fledged SEO content writer? The truth is most professional SEO writers are self-taught and just read blogs to keep up with current trends… like you are now. So you’re halfway there. Like most of SEO, good content writing best practices are always evolving. However, there are a…

Website Design ·

10 Website Design Principles You Should Keep in Mind

Studies have shown that Internet users decide to stay on or leave a website in the first 30 seconds. This means your website has 30 seconds to make an impression and express a clearly stated purpose or you lose them. If your website manages to keep their attention for longer than 30 seconds, however, they’re likely…

Google Adwords (PPC) ·

A Beginner’s Guide to Paid Search Options

Grasping the ins and outs of digital marketing is no small feat. There are content marketing and social media accounts to keep tabs on. There’s Google Analytics, and if you’re a brick and mortar shop, local SEO. Which brings us to paid search. Paid search refers to your ability to pay for visibility on the…

Search Engine Optimisation (SEO) ·

The Best Types of Links for Driving Traffic to Your Website

Link-building, in essence, is acquiring links to your website in other domain. But why is this so important? Why should you invest time, money, and effort in building a backlink profile? Search engines use links to crawl the web. Think of it as streets connecting one website to another. A good number of streets leading…

Search Engine Optimisation (SEO) ·

What is Linking? An Absolute Beginner’s Guide to Link-Building for SEO

You may be thinking that valuable content is the only thing a website needs to be successful. Unfortunately, you’re not entirely correct. Quality content is important, and you do need it. But how is anyone going to find your work if it’s just sitting on an island in the internet? A connection is what is…

Search Engine Optimisation (SEO) ·

The Top 7 SEO Tips and Tricks for 2018

Are you confident that your SEO strategy is working? Marketing your business is hard. It’s easy for your brand to become buried by the competition if your SEO practices are ineffective. Your business can live or die based on its Google ranking. Search engine results are becoming more personal. As such, optimize your website so it’s…

Website Design ·

8 Custom Website Design Tips to Boost Your Sales

Looking to boost your sales? When it comes to getting more customers online, the right design can make a huge difference. Fact is you can increase your traffic without burning all your budget on marketing. To do so, you should consider investing in custom website design. Read on to find out how to leverage custom…

Google Adwords (PPC) ·

The Ultimate Guide to Using a Keyword Generator

Content marketing has the power to transform your business. With it, you can set things up so that customers find you – and not the other way around. However, if you want to reap the full benefits of content marketing, you need to know how to target the right keywords. Thankfully, this isn’t that hard…

Google Adwords (PPC) ·

Everything You Need to Know About Google Marketing

With any business, one of the biggest variables to success is how many customers you can get through the door. Except in the modern world we live in, your door extends beyond the physical world to the virtual world. It’s why so many businesses are turning to Google marketing to get as many customers through…

Search Engine Optimisation (SEO) ·

8 Local SEO Strategies That Will Help Turn Your Business Around

Many businesses dump resources into marketing when they should work on local SEO. Bringing efforts down to the local level puts your business against fewer competitors. One would think this limits growth but it’s furthest from the truth. Go, now, and research your town’s population… Got it? Now imagine the possibilities of reaching that sample…

Google Adwords (PPC) ·

PPC for Beginners: How it Generates Revenue

You have probably seen those ads on top of the results page each time you search on Google? Those are Pay-Per-Click ads or PPC. You’ll find them on Google search results and on different websites throughout the internet. These are tools you can use to drive traffic to your site and raise sales and enquiry…

Search Engine Optimisation (SEO) ·

Why Great Content Will Bring Your Website Success

Content marketing is constantly developing. From Google algorithm updates to new web design trends and social media changes, it can be hard to keep up. One thing that is always constant, though, is the need for exceptional content writing. Writing is the bread and butter of your content strategy. Without it, all you have are…

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