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Practical articles on WordPress, web design, SEO and growing your business online. Written for business owners, not developers.
Pay Per Click Services- 5 Ways They Can Help Generate Business
Did you know that Business Services is the most expensive keyword in Google AdWords advertising? After all, it has an average CPC of around £46. Bail Bonds and Casino both rank second and third in terms of cost per click. Shocking, isn’t it? That’s how crazy PPC can get. Aside from pay per click services, you can…
7 Telltale Signs Your Business Needs a Website Refresh ASAP
Are you still using the same website for your business in 2018 that you were using back in 2008? If so, it’s most definitely time for you to do a website refresh. No matter how amazing your site may have looked a decade ago, it likely looks outdated by today’s standards. There are also other signs that will let you…
Top 6 Smart SEO Solutions to Boost Traffic to Your Company’s Website
71% of search traffic clicks happen on the first page of results. So if your web pages rank lower than this, there’s a huge chance that you’re missing out on traffic. The higher you can get your web pages on Google, the better! But for many business owners, this is a daunting task. That’s why we’ve…
What to Look for in a Top Notch PPC Expert
Traditional advertising charges you to display an ad. The ad goes online and you pay a set amount whether people interact with it or not. But, pay-per-click (PPC) advertisers only pay when someone clicks on their ad. The good news is people who want to buy your product will click on PPC ads. Google statistics show consumers who visit websites via…
7 Incredible Email Marketing Tips to Help Drive Customer Engagement
You’ve spent hours creating your latest e-blast. You’ve tried to make every word as engaging and enticing as possible. You’ve built a masterpiece you think everyone will enjoy. Then you hit “send” and spend the next few days feeling disappointed in the result. For so many businesses, that’s the cycle every time they send out…
Main Components Of A High Converting Website
In this modern online business era if you want your company to be successful then you need to have a solid digital presence. What matters the most nowadays is your website, how you’ve designed it and how you are maintaining it. If you are someone who just started a business then you should first get…
What Is Local SEO and How Is It Different Than Organic SEO?
When you’re running a business in a country with over 5 million private sector businesses, you’re going to need to do what you can to stand out. Lucky for you, local SEO can help you bring in more customers and grow your business. If you’re new to the world of search engine optimization it may surprise…
White Hat Link Building 101: Build Links Without the Penalty
How is your SEO strategy performing? If you’re not hitting the right numbers, it could be due to a faulty link building plan. Don’t get us wrong – link building is an important part of any SEO strategy, but it comes with risks. Doing it wrong, which we call black hat, will get you penalized. However,…
What Is the Difference Between White Hat vs Black Hat Marketing (SEO)? Why You Need to Know
Do you feel like your marketing strategies are working? Sometimes it feels like search engine optimization (SEO) is a difficult task. And it can be! If you’re starting out on SEO, you may have heard about black hat and white hat marketing. Both of these styles are popular ways of trying to rank higher. But…
The 9 Most Common SEO Mistakes To Avoid
As beneficial as it can be to create a strong search strategy for your business, you’re in for a big (bad) surprise if you’re making a bunch of SEO mistakes. Failing to identify and fix SEO mistakes will only lead to problems and setbacks in your business. You need to make sure your search strategies…
15 Steps to a Successful Business Website
If you’re in 2018 and don’t have a small business website, then it’s time to make a change in the way you’re running your business. Around half of all small businesses still lack a website despite the proven value of online marketing. Without a website, you’re at a major disadvantage compared to your competitors. Not sure…
The Complete Guide to Google Adwords Management for 2018
Google AdWords is a formidable tool that can give you high returns. That is, however, if you use it correctly. Even today, not all advertisers know how to maximize the AdWords services and features to boost their campaigns. Google AdWords management is another matter since there’s a surprisingly high number of people who don’t check their accounts…
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