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Practical articles on WordPress, web design, SEO and growing your business online. Written for business owners, not developers.
8 Must-Know PPC Solutions to Drive Strong Client Growth ASAP
Almost 50 percent of people say they’ll click on a text ad that comes up during a search. Most people also say search ads make it easier to find what they’re looking for. Paid search is one type of pay-per-click advertising. PPC can be both effective and affordable. You must stay on top of the latest techniques…
Make a Strong First Impression! 5 Benefits of Dynamic Website Design
There are over 1 billion websites online today. With so many pages vying for attention, you have to ensure your website is putting it’s most well-designed foot forward. That’s where dynamic website design comes in. Static and dynamic web design both come with pros and cons, but dynamic web design comes out on top. Here’s a primer…
10 Highly Effective Strategies to Increase Your Click-Through Rate
Expenditures on digital ads in the UK is expected to hit £12.8 billion in 2019. This is not surprising; the benefits of online marketing campaigns cannot be overlooked. Among its most significant advantages is that it can give you global visibility in an instant. However, being visible does not necessarily mean your campaign is successful. The…
The Comprehensive Guide to Regaining Search Ranking After a Google Penalty
Building up an SEO platform can take a lot of time and energy. It’s a wonderful feeling when you start to see results. At the same time, there are certain activities that Google sees as detrimental to their site. Things that mislead or go against the wishes of the search engine algorithm are liable to…
Conversion Optimization: A Beginners Guide to CRO in 2019
The time is 9 AM and the numbers showing in analytics spike. You shift in your chair, enthusiastic about the sales primed to roll in. And yet, your site’s visitor count starts dwindling and the office phone remains stays silent… nothing. What gives? You can help but think. Getting traffic to your site is something you know…
Cutting Edge: The 9 Latest and Greatest Web Design Trends We’ve Seen in 2019
Taking a look around the web, it may appear that web design hasn’t changed much since last year. This is partly true. Many web design trends have stayed the same, but with small, yet very significant shifts. While it may be hard to notice at first glance, each of these small changes makes an important difference. And…
Guest Blogging for Backlinks, Branding, and Profit: A Beginners Guide
Do you want to grow your web traffic? You can achieve this and much more with effective guest blogging. You might be wondering – why spend time and effort writing a blog post for someone else to publish? At first, guest blogging can appear nonsensical. However, that’s until you realize the importance of backlinks to…
Lightning Fast Page Speed: 10 Website Performance Hacks Worth Doing
You know that goldfish you have at home? Swimming endlessly round and round its little fish bowl? Well, it probably has a better attention span than you. Seriously. Science tells us that our attention spans have dropped 4 seconds in the last 20 years. We’re now able to attend to something for a whole 8 seconds on average!…
Finally, a Small Business Website You’ll Love: A Guide to Website Creation
When it comes to small businesses, you want to get as big of a reach as possible. The easiest way to do that is to go online and get yourself a website. Up to 71 per cent of businesses today have a website. Staying in the remaining 29 per cent makes your company medieval. You need that exposure,…
No, Don’t Go! 10 Savvy Sales Hacks to Reduce Shopping Cart Abandonment Rate
E-commerce businesses in the United Kingdom have a big problem. Did you know that across all industries more than 75% of e-commerce shopping carts get abandoned? That translates to about £1.7 million in missed sales every year. Consumers abandon online shopping carts for many reasons, like poor website design, but you can prevent cart abandonment by addressing those…
10 Lucrative Ways PPC Optimization Can Benefit Your Website
Did you know that Google still continues to dominate the search engine market? After all, its global market share is at 92%. That’s why if want to get more exposure for your website, you need to optimise your content to fit their algorithm. There are a lot of ways for you to market your business. This means…
Gain Local Traction! Why Your Company Should Hire a Local Seo Expert
Your site is up, your business is running… but business from local residents has been slow. Now what? Sometimes it can feel like there’s no way to compete effectively with other local businesses for consumers that live in your area. After all, there are always big names out there that people have heard of. Fortunately, there…
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